I’m rather far behind on the weekly UX Videos so I’ll “catch up” simply by starting my posts again. I ran across this video and am amazed by the facts. We have a fundamental shift on our hands of how we communicate with each other locally and internationally.

Similar to having a web site is required to even be seen as a legitimate business; it’s now vital to play a part in social media. Seventy eight percent of people will trust peer reviews verses the 14% that trust advertising. Some further facts of the video are as follows:

  • 60 millions status updates happen on Facebook daily
  • We no longer search for the news, the news finds us.
  • While you watch this 100+ hours of video will be uploaded to YouTube
  • We will no longer search for products and services, they will find us via social media
  • Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  • The ROI of social media is that your business will still exist in 5 years
  • The #2 largest search engine in the world is YouTube
  • Social media is no longer a toy. It has grown into a leading tool that demands you partner with it in order to keep pace.