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What happens when we give people responsibility to create something? Just let them take the reigns and run for 24+ hours on whatever they want? Dan Pink attempts to create that reality for you through this video done for TED. I discovered it when it was posted in Fast Company. The science proves that giving people bonuses rather than purpose actually fails to drive better performance. Richard Branson, in his book, Business Stripped Bare: Adventures of a Global Entrepreneur, also mentions how he built his various Virgin brands through the use of “purpose building”.  He gave select groups within the various Virgin brands the opportunity to take and build up a new Virgin brand. In his video, Dan Pink challenges conventional wisdom and offers a new way to motivate your employees.