Games are invading the real world — and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future full of points in the making. While brushing our teeth, getting enough sleep, everything we do we collect points for tax breaks, special incentives by companies. In one case there are points for the amount of soda we drink because we are not that far from every can of soda having a CPU and small camera to monitor our behaviour.