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	<title>Design By Candlelight &#187; Zynga</title>
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		<title>Rethinking my Blog: Girls &amp; Games</title>
		<link>http://www.designbycandlelight.com/rethinking-blog/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rethinking-blog</link>
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		<pubDate>Fri, 08 Jan 2010 09:29:33 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[female gaming]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[girl games]]></category>
		<category><![CDATA[Mafia Wars]]></category>
		<category><![CDATA[Playdom]]></category>
		<category><![CDATA[Sorority Life]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=237</guid>
		<description><![CDATA[I came home today from playing soccer, injured.  If you know me, then you know that is not all that uncommon. I may regret this in the morning. Or perhaps not as it got me inspired to blog. First I want to state that for 2010 I think I will be talking about User Experience [...]]]></description>
			<content:encoded><![CDATA[<p>I came home today from playing soccer, injured.  If you know me, then you know that is not all that uncommon. I may regret this in the morning. Or perhaps not as it got me inspired to blog.</p>
<p>First I want to state that for 2010 I think I will be talking about User Experience in a more generalized way.  I find I put too much pressure on myself to say something profound in my blog. Like every blogger in the blog-o-sphere must say something profound that has massive universal impact rather than simply saying, &#8220;I think this about that.&#8221; Thus in order to take the pressure off and to encourage more blogging, I will blog about anything I think impacts experience or technology. I&#8217;ll ask more questions. I&#8217;ll talk about stuff that inspires my thinking. Speaking of, my biggest inspiration lately has been gaming.</p>
<p><strong>Girls and Games.</strong></p>
<p>Ask most females and they would tell you they are either 1) not a gamer or 2) there aren&#8217;t enough &#8220;girl games&#8221; out there for them. What does that really mean though?</p>
<p>Let&#8217;s start with point one: &#8220;I&#8217;m not a gamer&#8221;</p>
<p>Any girl who tells you this is simply lying. Truth is they have probably played several games as a kids. As a member of the female gender, they play games with their friends, lovers, and others they come across. They are just not the &#8220;normal&#8221; type of game we might think of. Girls are competitive in nature.  If you don&#8217;t believe me, watch females play soccer or volleyball. (Or fight over a man.)</p>
<p>That brings me to point two: &#8220;The games out there aren&#8217;t interesting to me.&#8221;</p>
<p>I had an interesting conversation with the people at <a title="Playdom Web Site" href="ttp://www.playdom.com" target="_blank">Playdom</a> during an interview a few weeks back. It turns out the game, &#8220;<a title="Sorority Life on Facebook" href="http://apps.facebook.com/sororitylife/?auth_token=b3519e60b8ec93e598b54a6a30b6b42e&amp;next=http%3A%2F%2Fsister-facebook-dynamic-lb.sistersapps.com%2Fprod_facebook%2Fsisters%2Fsororitywars%2F" target="_blank">Sorority Life</a>&#8220;, has a strong appeal to women in their 30/40/50&#8242;s whom have the desire at the end of the day to &#8220;kill&#8221;. (In other words they love the fight feature where they can challenge other women and win battles for money, power, status, or game items.) It is a release of stress for them.</p>
<p>While I was not a fan of Sorority Life (because it felt too girly),  &#8221;<a title="Mafia Wars on Facebook" href="http://apps.facebook.com/inthemafia/?zy_link=appage&amp;_fb_q=1" target="_blank">Mafia Wars</a>&#8221; (by <a title="Zynga's Web Site" href="http://www.zynga.com/" target="_blank">Zynga</a>) appealed to me for much of the same reason. Fascinating, isn&#8217;t it?</p>
<p>Why then aren&#8217;t more games built for girls that allow us to play to our competitive natures? The game industry is missing a key component to the type of experience girls would want in games. Perhaps there would be more peace in the world if we could take out our aggression within games?</p>
<p>Then again, probably not.</p>
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