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The Long Tail

The Long Tail

Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.By Chris Anderson (for Wired Magazine)Chris is expanding this article into a book, due out in May 2006. Follow his continuing co ...
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Understanding Why People Buy

Understanding Why People Buy

Many outfits have the wrong priorities when innovating. The right focus -- and the key to sales -- is products that create meaning for buyersWe all hear that successful innovation depends on creating value for customers. Repeatedly, we see that the key to creating value lies in designing meaningful ...
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Clay Shirky: Group is its Own Worse Enemy

Clay Shirky: Group is its Own Worse Enemy

The Shirky article is very interesting.Customer/Group dynamics on any system whether simple web blog or a robust business system will always create the community the ensues.I spent a lot of time working with business systems and improving them.Talking to customers and trying to find out what thier u ...
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