View more presentations from Uk Upa.

Key Takeaways:

1) Thinking about user experience for projects:

- Push towards customer self-service (experience should be as good as possible)

- SEO most attractive and crucially measurable piece

- Brands will survive even if the company doesn’t

- Put yourself in the clients shoes.  Would you spend the money?

2) For the individual:

- Self promote

- Ensure your contributions are noticed

- Improve on weak areas

- Produce your own projects