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The Power of Play: Using Fun to Increase Engagement & Drive Viral Distribution

The Power of Play: Using Fun to Increase Engagement & Drive Viral Distribution

Wrote this a while ago and am not sure why it never got published. So I am sending it for publishing now.------------------------------------------------------------Sit down for a moment and pick up a game of PacMan. Play it for 5 minutes. Same old game? What happens if you add emotional elements to ...
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KPI vs Engagement

KPI vs Engagement

Earlier this week I was discussing with my friend, Tom Graber, about the problem with metrics and I thought I would jot down a summary of the conversation.  It all started with a discussion about social game companies focusing on metrics to determine whether or not they were successful with their ...
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Social Games Summit: Engagement

Social Games Summit: Engagement

Categories Gaming
Notes from the Social Gamine Summit: Engagement talk---------------------------.@cquarles "innovation will be more important and flattery less as time goes on".@mark_skaggs look at the long term for engagement. 30, 60, 90 days. We get scared when day 1 is not at 60. Long term 30% is great!Meaure: hi ...
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