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Part 1 – SF IxDA Redux: Meaningful Innovation Relies on Interaction and Service Design

Part 1 – SF IxDA Redux: Meaningful Innovation Relies on Interaction and Service Design

Categories User Experience
Keynote originally presented by Nathan Shedroff at the IxDA conference in Savanna, Georgia in February 2010. It is recaptured here from the San Francisco, IxDA Redux.View more presentations from IxDASF.Nathan Shedroff argues in his keynote ...
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Rethinking Customer Experience

Rethinking Customer Experience

I am thinking of writing a paper for the IA Summit around change management, customer service, and user experience, "Rethinking customer service through the eyes of user experience".  In initial research I am finding I am not the only one that's starting to think about this.  I found Brandon Schau ...
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Customer Satisfaction: How Good Is Good Enough?

Customer Satisfaction: How Good Is Good Enough?

By Pete Babich Published: December 1992The business question is how much satisfaction is good enough?(If you had 3 pizza parlors that all opened within the same neighborhood on the same day, and one had 90% satisfaction, another 95%, and the other 98% satisfaction the others (those under 98%) over t ...
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Good to Great

Good to Great

Chapter 1:Phase 1 - The Search:Find companies with the following basic pattern: 15 year cumulative stock returns at or below the general market, punctuated by a transistion point, cumulative returns at least 3x the market over the next 15 years. 15 because it exceeded a CEO tenure and 3x because it ...
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Understanding Why People Buy

Understanding Why People Buy

Many outfits have the wrong priorities when innovating. The right focus -- and the key to sales -- is products that create meaning for buyersWe all hear that successful innovation depends on creating value for customers. Repeatedly, we see that the key to creating value lies in designing meaningful ...
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