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Part 1 – SF IxDA Redux: Meaningful Innovation Relies on Interaction and Service Design
Keynote originally presented by Nathan Shedroff at the IxDA conference in Savanna, Georgia in Februa...
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Rethinking Customer Experience
I am thinking of writing a paper for the IA Summit around change management, customer service, and u...
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Customer Satisfaction: How Good Is Good Enough?
By Pete Babich Published: December 1992 The business question is how much satisfaction is good enoug...
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Good to Great
Chapter 1: Phase 1 – The Search: Find companies with the following basic pattern: 15 year cu...
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Understanding Why People Buy
Many outfits have the wrong priorities when innovating. The right focus — and the key to sales...
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