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Commentary from Industry / Thoughts on CM

Commentary from Industry / Thoughts on CM

Commentary from the Gypsey Mission / Aaron SavageTurning to your questions though, I am aware of change management and to be honest my opinion of it is not high.Upsize, downsize, right size change management, call it what you like, what it means is making people redundant and trying to extract every ...
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CM and Storytelling

CM and Storytelling

I have been spending the day between class and after a short break to see "Keeping Up with the Steins" researching and researching my thesis project.I ended up finding some interesting articles on the Harvard Business Review site about storytelling as a means of persuasion.3M culturely uses story te ...
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Good to Great

Good to Great

Chapter 1:Phase 1 - The Search:Find companies with the following basic pattern: 15 year cumulative stock returns at or below the general market, punctuated by a transistion point, cumulative returns at least 3x the market over the next 15 years. 15 because it exceeded a CEO tenure and 3x because it ...
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