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Be Kaler Blake (Aquent UK) and Gerred Blyth (Lighthouse Experience) recently presented the following presentation on surviving the current economic downturn:

View more presentations from Uk Upa.

Key Takeaways:

1) Thinking about user experience for projects:
– Push towards customer self-service (experience should be as good as possible)
– SEO most attractive and crucially measurable piece
– Brands will survive even if the company doesn’t
– Put yourself in the clients shoes.  Would you spend the money?
2) For the individual:
– Self promote
– Ensure your contributions are noticed
– Improve on weak areas
– Produce your own projects