Be Kaler Blake (Aquent UK) and Gerred Blyth (Lighthouse Experience) recently presented the following presentation on surviving the current economic downturn:
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Key Takeaways:
1) Thinking about user experience for projects:
- Push towards customer self-service (experience should be as good as possible)
- SEO most attractive and crucially measurable piece
- Brands will survive even if the company doesn’t
- Put yourself in the clients shoes. Would you spend the money?
2) For the individual:
- Self promote
- Ensure your contributions are noticed
- Improve on weak areas
- Produce your own projects