If you’re in UX and you’ve been around in the last year or two, you may have picked up on the buzz around Simple. The new startup bank that is looking to create a “simple” bank experience. Most people would say they’ve practically been on hands and knees for years begging for this. Well, look no further, Simple is here.  About two weeks ago I got an invite to join Simple and jumped at the chance.  The beautiful design and simple layouts draw a designer like me as if I am a bee running after honey.  Check out the screen shots below to see what I mean:

   Begin the sign up process with Simple with this straight forward, clean form layout.


This is the first form I’ve ever seen ask you what type of phone you have and for good reason, as noted in green.  I’ve also heard rumors that despite accidentally inviting people with Android phones to join, they have stopped you here and let you know that they don’t have an app for you yet… This is one area where I think they could have perhaps asked you in advance what type of phone you own so as not to disappoint you should you come here only to find out you can’t join.


Clean, straight forward error messaging using the user’s language.


Love the use of “check boxes” here.


When setting and resetting a password you get a grade… My first attempt was a C so I decided to try for an A.


  Clean and simple online banking layout.  Though it did take me a moment to work out how everything worked, it’s probably the cleanest layout I’ve seen for most banks. They have a simple bill payment system which is the closest thing I have ever seen to the UK’s system of bank transfers. In the UK, you can get a friend’s routing number and account number call up the bank (or go online) and simple send them money through your account.  I’ve so wanted something as simple here and online banking hasn’t cut it at most US banks.  This is the first one I have seen that looks to fit my desire. About the only add on they could make is some form of allowing me to to track my spending and more specifically my net worth.  I do that with my financial adviser and use his (painful) excel spreadsheet.  I’d love to see a bank take this on, making it simpler for me track the information without having to sit down once a month with mint.com and go through it one transaction at a time.


Then finally the card shows up in the mail!  And like everything else, it’s simple, clean, and no extra fuss (ie terms and conditions booklets):


Gotta love these guys!