SUMMARY
- Creative, multi-disciplinary user experience professional with over 5 years of experience & a background in Visual Design, Business Analysis, & Game Design.
- Specialist in combining strategy & design for online digital products such as e-commerce storefronts, brochureware, content management systems, & cross platform solutions creating great experiences for both the end user & the business owner
- Known to develop innovative solutions with critical thinking, creative problem solving, & taking into account multiple perspectives
- Adaptable in challenging environments with frequently changing business needs having worked with clients from small startups to Fortune 500’s
- Knowledgeable in various design & development technologies and frameworks such as Adobe Creative Suite, Axure, HTML/CSS/Javascript (AJAX), PHP/MySQL, WordPress
- Managed a redesign with a 4 month deadline managing competing needs while also directing a team of 2 resulting in an increase of pre-qualification leads from 150 to 441 (294%) within 3 months after launch
- Led the redesign of CBS News. Within a year, CBS News page views went up by 40+% & video consumption went up by 60+%. The design of the video page design was later copied by CNN
- Led the design of a database application to track & contain runaway inflation of hospital charges. Project saved the company $30M over the next 4 years. Delivering one of the best ROI’s in the company’s history
EXPERIENCE
Board Member
Gameful
October 2010 – Present (1 year 3 months): San Francisco, CA – Founded by Jane McGonigal & others, Gameful is an online “Secret HQ” where you can connect with other people who believe in the power of games to make a better world
Owner / Strategic Interaction Designer
Design By Candlelight
October 2005 – Present (6 years 3 months): San Francisco, CA / New York, NY / London, England
- SPHEREGEN – Led the design of this startup’s outbound call center application
- HYDRANT – Redesign of retirement section of FranklinTempleton.com utilizing user research & stakeholder interviews
- THE COMMUNITY MIRROR – Designed & developed UI of this social startup’s Facebook application
- EVB – Designed the Glad Trash Smart iPhone application
- ELECTRONIC ARTS – Redesign EA.com & the launch of Origin.com, a cloud based gaming solution, across several platforms (web, console, and PC)
- METAYOO – Designed (visual & UX) this startup’s android application to connect people in real time networking events
- BANK OF AMERICA – Managed a redesign with a 4 month deadline managing relationships with 3 vendors & 4 stakeholders while also directing an editor & visual designer resulting in an increase of pre-qualification leads in the Real Estate Center from 150 to 441 (294%) within 3 months after redesign
- XEO DESIGN – User research for cloud based gaming solutions
- ADOBE SYSTEMS CONSULTING – Consulted on location in Houston, Texas for an enterprise level, SAP/Flex framework, B2B application
- AKQA – Consulted on the Claire’s Holiday Secret Santa cross platform (web, mobile, social) game & redesign Visa Business Network’s online social media application. Led the design for Jamie Oliver’s Ministry of Food, Sky Broadband, & team intranet
- HUGE INC – Collaborated with an international team for the redesign of 2 international appliance company’s websites
- CBS INTERACTIVE – Led the redesign of CBS News. Within a year, page views went up by 40+% & video consumption went up by 60+%
- PUBLICIS MODEM & DIALOG – Developed successful bid for redesign of Capgemini
- COMEDY CENTRAL – Designed UX for shop pages & Colbert full episode video player
- BLENDERBOX – Designed sites for Medialink.com & Mediaseed.tv
- HNW – Developed taxonomy, site map, & wireframes for the Lord Abbett Financial Advisors, Merrill Lynch, Sotheby’s, First Republic Bank
- REGISTER.COM – Designed WYSWIG application for SBO
Game Tester (Contract)
Game Lab
October 2006 – December 2006 (3 months): New York, NY – Reported bugs and areas of improvement to the game system, play and interface design for LEGO Fever, Downbeat, Mismanagement
Game Designer (Contract)
MTV Interactive
January 2006 – May 2006 (5 months): New York, NY – Designed various mobile games for the Samurai Love God
Project Coordinator (Contract)
Cisco Systems
March 2005 – July 2005 (5 months): San Jose, CA – Coordinated communication across various teams within the organization worldwide; scheduled meetings and customer interviews. Created architecture and layout of division intranet site and VOC database
Business Analyst (Contract)
Wells Fargo Bank
March 2005 – April 2005 (2 months): San Francisco, CA – Recommended improvements to assist with organization and management of documentation
Business Analyst (Contract)
Blue Shield
February 2004 – October 2004 (9 months): San Francisco, CA – Led the design of a database application to track & contain runaway inflation of hospital charges. Project saved the company $30M over the next 4 years. Delivering one of the best ROI’s in the company’s history. Redesigned a department intranet to improve architecture & find-ability. Feedback stated the new site was much easier to use and to find information users needed. Recommended improvements and modifications to work flow efficiency. Documented new database features and functionality for pass off to development teams. Researched and defined user goals and needs.
Owner / Graphic/Web Designer
Design by Candlelight
September 1998 – April 2004 (5 years 8 months): San Francisco, CA / San Diego, CA – Coordinated design and development of various interactive and print projects. Communicated with clients about business needs and requirements. Developed project plans and deliverables to ensure deliverables met client specifications and deadlines. Clients: British Car Magazine, Kleege Industries
Junior Visual Designer / Game Designer
Studio FX
September 1997 – September 1998 (1 year 1 month): Saratoga, CA – Designed several games for the classic cartoon online mall created by this start-up
SKILLS
HONORS & AWARDS
-
Speaker
The Big Design Conference- July 2011
- Design By Candlelight
Spoke on how to have your voice heard and build value within an organization from a user experience viewpoint.
-
Dean’s Scholarship
- September 2005
- Parsons School of Design
Won the scholarship for the entire MFA program.
-
Top 3 Teams
Startup Monthly- October 2011
- Design By Candlelight
Worked with the Community Mirror team within a 3 week deadline to design and develop a Facebook application that allowed users to poll their friends on areas of their life they are trying to improve. We won 2nd place out of the 50 original teams who had applied to the program.
VOLUNTEER EXPERIENCE & CAUSES
Founder / Blogger
Tortured Silence
Writing about and raising social awareness around human trafficking. Connecting with like minds through the social networks.
Chef / Co-Founder / Blogger
The Organic Home Chefs
With 6 other co-founders and a strong desire to change how we ate, we created the Organic Home Chefs to chronicle our journey to learn how cook amazingly good food that utilizes only fresh ingredients for ourselves & our families.
EDUCATION
Parsons School of Design
MFA, Design and Technology
2005 – 2007: Classes in Information Architecture, Data Analysis, Entreprenuership, Game Design, PHP/MySQL, Flash Actionscript, Human Computer Interaction, Organizational Change Management (at Milano, another division of the school), Visual Communication (Design). Activities and Societies: Art Director’s Club, AIGA, Development Team (24 Hour Game Jam),Student Council Co-Chair, Change Forum
University of California, San Diego
BA, Media
September 1998 – June 2000: Activities and Societies: UCSD Pep Band, AIGA, Intervarsity
