On Typologies of Situated Interaction (McCullough)

“Design that recognizes how these activities occur ‘habitually and in a state of distraction’ has a better chance toward usability, assimilation, and getting out the way.”

McCullough argues that we need a “more human centered approach to physical computing” which is a similar argument to Donald Norman who says we need to think more about how humans think and would use any form of technology.

Dourish is addressing computer scientists… philosophies…

Ubiquitious Computing seems to relate not only to everyday computing being everywhere but it has a similar form of thought to Fashion Technology… where is it being placed? What is the function? etc…

Context is vital… What are the needs and requirements?


CRM Metrics – Tool Metrics vs. People Metrics {LINK}

Forrester Research interviewed 50 executives responsible for CRM and found that CRM projects failed to deliver as expected because “functional, ROI-driven efforts add little customer value. Firms expected CRM initiatives to accomplish a lot, but few put the customer first – because most companies use internal metrics like ROI to measure CRM success…”

…Customers who were willing to invest time in a satisfaction study were those who had loyalty to the brand. Ignoring observed dissatisfaction soon results in loss of loyalty and loss of customers, i.e. lost efficiency. Attention to customer satisfaction is important to the enterprise trying to improve overall efficiency. It is equally important to the overall efficiency of those selling efficiency improvement tools to heed their customers’ dissatisfaction

Understand how your behavior relates to customer behavior – it will directly impact your profit….