Date Completed: 4/26/2010
For the Real Estate Center (REC) I was lead on the project and worked with a visual designer and content strategist to set direction of this project. For the REC, there were 3 vendors (one for each section: New Construction, Bank Owned, & Existing Home). I was in charge of making sure that each vendor aligned with the UX style guide. In order to speed this rather challenging process, I utilized the template we used for wireframes to provide feedback, back to the teams. When asked for s custom design for the maps, I worked closely with the visual design to come up with the icon design. In many other projects on the same team, I proposed information graphics to help users understand processes and financial concepts around real estate. We had 4 months to redesign the REC, which resulted in an increase of pre-qualification leads from 150 to 441 (294%) within 3 months after launch.
Skills Used: Vision, InDesign, Fireworks, Photoshop, Illustrator, User Flows, User Testing, Wireframes, Functional Specifications, Project Management. Mobile, Web