The challenge for the Secret Santa Game was to help a brand update their image with teen girls. They sell accessories and had an outdated, brick and mortar approach to their site. Previous to their site redesign and relaunch we were looking to build excitement around their brand again. Utilizing Elfster for a secret santa game amongst teenagers, I went into the site and noticed immediately that there were quite a few usability issues that would create challenges for the girls which may deter them from playing. After a quick heuristic audit we went back to Elfster with suggested changes to their site. Utilizing much of the graphic design created by the visual designer I also laid out the user flow and site map.
Role: Lead UX Designer
Skills Used: OmniGraffle, Wireframes, User Flows, Research, Web, Mobile