I went to the SF Redux of Interaction 09 and had a great time not only getting to know some new people but also learning more about Interaction Design. Here’s some quick thoughts and notes of what I saw:


Steve Portigal was up first to walk us through his sold out workshop called, “Well, we did all this research … now what?

My Twitter Feeds on SP:

“Who cares about terminology. Examine, infer and apply to business or design.” I’d say apply to both. Why should they be different.

“Stay out of solution land. Try different methods”

When stuck come up with really bad ideas to encourage creativity.


Second was Kumi Akiyoshi with “Feeling: What Makes an Engaging Product?“.  The slides from the presentation are below:

Interaction09 – Feeling: what makes an engaging product?View more presentations from Kumi_Akiyoshi.My Twitter Feeds:

Design for experience = playful + lightness (anthromorphism) + community + quality of craft + socially responsible

At MSN what is the value proposition?

“People are emotional about visual design” – is that why wireframes are normally black and white? (CBSi)


Third was Ian Swinson with “Postcard Patterns”.

Postcards = simple straight forward messaging


Fourth was Nadya Direkova with “What’s in a game? A look at game design best practices as prime influencers of interaction design.”  The slides from the presentation are below:


Is google a single player or multiplayer game? How many of us get to design apps in 3d?

This is review so far. It’s all about the same from my game design class at Parsons.

Simply controls. Friend invites to play with friends. (AdverGames)

Create a reward in health. Physical Therapy… Doing # of exercises = whatever


Kim Goodwin “each one teach one” – people are now saying I experienced good design. This is easier than that.


“Nothing special about the iPhone. Technology is simple. It’s design they are selling. And we’re paying a lot of money for good design.”

“Corporate Americas new found belief in design is fragile.”

A lot of good ideas end up collecting dust. “It’s someone else’s fault. We need to take responsibility.”

Sales people understand progressive commitment. Get people involved in the research and so on to understand reasoning. Pushes commitment.

Even those who are use to rational decisions can be susceptable to emotion. (Ie the Mini Cooper)

Bargaining a normal part of Change Management. “I’ll have the salad with the cake.”

Ixd = generation creation


In summary –

Personal gripe: Another thing about less is more on presentation slides… Less information focuses the audience on you and what you are saying. Avoids info overload

At the bar afterwards: “We’re designing behaviour”