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	<title>Design By Candlelight</title>
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	<description>User Experience Design, even in the wee hours!</description>
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		<title>Going Native: The Anthropology of Mobile App Design by Josh Clark (@globalmoxie)</title>
		<link>http://www.designbycandlelight.com/native-anthropology-mobile-app-design-josh-clark-globalmoxie/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=native-anthropology-mobile-app-design-josh-clark-globalmoxie</link>
		<comments>http://www.designbycandlelight.com/native-anthropology-mobile-app-design-josh-clark-globalmoxie/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 23:00:25 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Seminar Notes]]></category>
		<category><![CDATA[design for mobile]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile marketplace]]></category>
		<category><![CDATA[symbian]]></category>
		<category><![CDATA[windows]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=563</guid>
		<description><![CDATA[Going Native: The Anthropology of Mobile App Design by Josh Clark (@globalmoxie). Notes below. &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211; We’re just starting to discover what they can do and what they can offer. Symbian and Windows were 80% of the market in 2008 but in the coming months it’ll be 10 OS’s. It&#8217;s goog to follow what latin america, [...]]]></description>
			<content:encoded><![CDATA[<p>Going Native: The Anthropology of Mobile App Design by Josh Clark (@globalmoxie). Notes below.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>We’re just starting to discover what they can do and what they can offer.</p>
<p>Symbian and Windows were 80% of the market in 2008 but in the coming months it’ll be 10 OS’s.</p>
<p>It&#8217;s goog to follow what latin america, africans, and young people are doign with their phones.</p>
<p>If it&#8217;s all about reach and what&#8217;s most popular then we&#8217;d all be using Nokia (Symbian platforms) Within the world. But it&#8217;s BB that holds the lead in the us.</p>
<p>40% of the market is bb for enterprise &#8211; Mostly text based with Javascript turned off. 37% of latin america is BB</p>
<p>You should consider your market when designing for mobile. BB has 40% of the enterprise market. Best not to consider iPhone here. #idea2010<br />
iPhone supports the active lifestyle. According to OKCupid iphone users have more sex than other users.</p>
<p>With Facetime it becomes an emotional attachment to phones/technology. Entertainment and social software creates a new sense of emotional attachment</p>
<p>Droid commercials are more about tools and features and tech (may arm just turned into a robot!). Whereas iPhone is more of an emotional feel. Android users customize more than others, lead in wallpaper, and ringtone downloads. Also more popular for texting and communication.</p>
<p>Windows 7 phone has a very specific persona they were designing for. Young couple that&#8217;s active and travels a lot.</p>
<p>There&#8217;s more room for more cultures to thrive on the mobile phone. 80% of Americans have cell phones<br />
11% don&#8217;t even know their phone has apps (2 years ago that was 0). 35% now have apps on their phones.</p>
<p>87% of teens text (though most of it is &#8220;what&#8217;s up?&#8221;) Adults text 10 times a day on average. Consider SMS apps as one way to enter the market.</p>
<p>the iphone is ruled by a monarchy&#8230; Steve Jobs makes the iPhone (&#8220;This is crap. This is good.) The problem with the monarch is that there&#8217;s often issues with monarchy&#8230; less freedom &#8220;jail braking your device&#8221;&#8230; strange behavior&#8230; Apple calls the shots.</p>
<p>Android is more like the open frontier. Google&#8217;s goal is to encourage people to do more searching. Regional war lords (carriers) decide what you can or can&#8217;t download (for me that&#8217;s Verizon adding their VZ Navigator which I will never use because it&#8217;s not even remotely a good app. Google&#8217;s navigator is FAR better.)</p>
<p>Microsoft is a politburo&#8230;</p>
<p>If google is having trouble with the different issues than how are we to develop for mobile? We can&#8217;t develop apps that equally go across platforms. On mobile HTML5 &amp; CSS3 is mature now. Start exploring.</p>
<p>Smackdown: web vs native<br />
This isn&#8217;t the big question. Web is amazing but the UX cvan&#8217;t always be good on mobile. This battle ignores the user. You can&#8217;t just provide the same UX for everyone on the web as you could through a native app. They &#8220;dress&#8221; differently.</p>
<p>One app won&#8217;t cut it.<br />
One website won&#8217;t cut it.</p>
<p>You need to figure out how to target each with their own look.</p>
<p>Build flagship apps. netflix you can continue movies hrougout your day. We&#8217;re all cloud developers now. Everything should be talking to the cloud and providing a cross platform experience.</p>
<p>Know your customers, the devices they use, and how they use them. Think about the appropriate technology (even SMS can be the bext experience). Build device</p>
<p>It&#8217;s THE strategy not &#8220;mobile strategy&#8221;.</p>
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		<title>The Power of Gaming</title>
		<link>http://www.designbycandlelight.com/power-gaming/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=power-gaming</link>
		<comments>http://www.designbycandlelight.com/power-gaming/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 05:54:06 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Social Good]]></category>
		<category><![CDATA[cityarts talks]]></category>
		<category><![CDATA[gamers]]></category>
		<category><![CDATA[human behaviour]]></category>
		<category><![CDATA[jane mcgonigal]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=3011</guid>
		<description><![CDATA[Last night I went to the City Arts talk, The Power of Gaming with Jane McGonigal. You may or may not already be familiar with her.  She did the TED talk about how gaming can make a better world.  This later spawned, Gameful, which is the online headquarters for people who want to make a [...]]]></description>
			<content:encoded><![CDATA[<p>Last night I went to the City Arts talk, <a title="Event Link to the Power of Gaming" href="http://cityarts.net/event/the-power-of-gaming/">The Power of Gaming</a> with Jane McGonigal. You may or may not already be familiar with her.  She did the TED talk about how <a title="YouTube Link to the &quot;Gaming Can Make a Better World&quot; talk" href="http://www.youtube.com/watch?v=dE1DuBesGYM">gaming can make a better world</a>.  This later spawned, <a title="Gameful Site" href="http://gameful.org/">Gameful</a>, which is the online headquarters for people who want to make a better world. Gameful came from the idea that people consider gamers playful.  However, gamers are serious when they are playing games.  They are strategic and focused so playful as a word to describe gamers doesn&#8217;t work. Thus Gameful was born. Last night&#8217;s talk was a follow up of her ongoing work to better the world through gaming. My notes are below,</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;  Notes &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Gamers are totally focused on the task at hand; willing to tackle anything with optimism. They&#8217;re willing to fail and learn from our mistakes. Gamers fail 80% of the time. It&#8217;s good to be in a place where failure is safe but still linked to reality. It can create change. They are willing to hang there till they are successful. Last Sept we reached 1 billion playing a game a day. We are already at 7 billion hours that&#8217;s 1 hour a day for over half the planet.</p>
<p><a title="Gameful Site" href="http://gameful.org/">Gameful</a> explores the idea that gamers aren&#8217;t really playful but strategic.</p>
<p><strong>Top 10 Emotions Gamers Feel</strong><br />
Creativity<br />
Surprise<br />
Excitement<br />
Content<br />
Awe<br />
Wonder<br />
Curiousity<br />
Pride<br />
Love<br />
Joy</p>
<p>No one has ever done a 3 level grand thumb wrestling game. Yet we paused the talk to do a level 3 thumb wrestling game.  We are the first in history to do so. Oxytoxin is created within the room with hand holding. The effect lasts for an hour.</p>
<p><strong>How does this translate into digital?</strong></p>
<ol>
<li>Most time now its being played with people we know in real life. Moat game play use to be single player. So that helps build relationships. So if you play a game I play we share a mutual experience together.</li>
<li><a title="Link to the Game Site for World WIthout Oil" href="http://www.worldwithoutoil.org/">World Without Oil</a>&#8230; Simulation experience to see into the future to figure out how we can survive or avoid an experience like that. Could you survive? Provoke an experience. Challenging experience. Can you surviving? Then make a community. Figure out how you&#8217;re going to cope if you can&#8217;t get food in a grocery store. Once you get thousands you get collective experience. Here&#8217;s how people who couldn&#8217;t. Communte to work or pastors get thier people to church etc. There&#8217;s a blog of where that OS. Players were earily close to reality when gas prices got high.</li>
</ol>
<p><strong>Game Examples:</strong><a title="Link to Foldit the online bioscience folding game" href="http://fold.it/"><br />
</a></p>
<ul>
<li><a title="Link to Foldit the online bioscience folding game" href="http://fold.it/">Foldit game: Game solves the need for a biological solution to aids/medicine. &#8221;Bio proteins are like a Rubix cubes with 100 sides like tetris.&#8221; Gamers have already deciphered the crystal structure of a protein that causes Aids in monkeys and were published in a journel of medicine. Perhaps as Jane points out they will win a Nobel Prize.</a></li>
<li>Now <a title="Link to Galaxy Zoo" href="http://www.galaxyzoo.org/">Galaxy Zoo</a> lets you discover items in the universe.</li>
<li>April is a game challenge on social entrepreneurship in Brazil w/collaboration around the world.</li>
<li>Tetris forced to play until you lose. There&#8217;s no solution. Golf has a spectrum of getting better. If you keep playing you get better</li>
</ul>
<p><strong>The Next Generation:</strong></p>
<ul>
<li>Engaged or enraged us is this up and coming generation. They aren&#8217;t getting engagement in clases now. They are playing games as Mich as they are in the classroom 10k hours)</li>
<li>In NYC, they are now allowing kids to take and retake tests till they get a score they like. Studies show we learn better that way. Similarly, we tend to collaborate more in games by taking the roles were better at.</li>
</ul>
<p><strong>Create an Epic Win:</strong></p>
<ul>
<li>Don&#8217;t trying to make everything a game (in conversation about <a title="Learn More About Gamification" href="http://gamification.org/wiki/Encyclopedia">gamification</a>). Think about what it feels like to play a game and what that means.</li>
<li><em>What would it feel like to have an epic win at the library? </em>If you play the game at the library you can make a real book and publish the book and leave it in the library. Mystery game based on searching for things in the library. You begin to realize that those who made history were willing to stand up. So then they had to make a declaration and get 56 signatures. 1100 stories written by the players. Library science meets night at the museum.</li>
<li>What super power would this give gamers. Focus on these outcomes for gamification. Make games that give people more hope and optimism about what they want to so.</li>
</ul>
<p><strong>Effects of Games on Humans:</strong></p>
<ul>
<li>Jane the concussion healer&#8230; Super better as now named  Symptoms were bad characters etc.</li>
<li>Playing games treat depression better then drugs. In fact games are shown to treat personal issues more then anything.</li>
<li>Gamers are a really critical crowd. Call of duty created a community online. If you are playing against people you don&#8217;t know tends to create the worst in people better to kill people you know. They are being really nice to each I&#8217;m the elite collective mission. If they can be of service to each other and part of something bigger then thy can be nice to each other. You like and respect people more after you play a game with them. It is better to kill your friends though then it is to kill people you don&#8217;t know.</li>
<li>Studies show that if we choose stress then we are more likely to grow.</li>
<li>Women prefer collaboration over leaderboards unlike men. But leaderboards can make men less happy. Personal self besting is a bigger motivator and sharing with others.</li>
</ul>
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		<title>[Experiment] Illustrating Characters</title>
		<link>http://www.designbycandlelight.com/illustrating-characters/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=illustrating-characters</link>
		<comments>http://www.designbycandlelight.com/illustrating-characters/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 03:01:14 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[characters]]></category>
		<category><![CDATA[illustration]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=2976</guid>
		<description><![CDATA[I had always admired my friend, Miki Pierre, and her ability to illustrate characters of any variety.  Take a look at her work on her site and you can see it for yourself.  Recently, I&#8217;ve decided to start trying my hand at doing some of my illustration.  I&#8217;m fairly new to this so I went [...]]]></description>
			<content:encoded><![CDATA[<p>I had always admired my friend, <a href="http://www.gomiki.com/">Miki Pierre</a>, and her ability to illustrate characters of any variety.  Take a look at her work on her site and you can see it for yourself.  Recently, I&#8217;ve decided to start trying my hand at doing some of my illustration.  I&#8217;m fairly new to this so I went to Google and started with searching for tutorials on how to create my own characters. I found a <a href="http://www.noupe.com/graphics/40-character-mascot-illustrator-tutorials.html">list of tutorials</a> and <a href="http://vector.tutsplus.com/tutorials/illustration/how-to-create-a-web-site-mascot/">this one from Vector Tuts</a> on creating a web site mascot. In the end I took the overview from <a href="http://www.digitalartsonline.co.uk/tutorials/?featureid=1691&amp;pn=2">one tutorial</a> about creating a sketch of your character and then tracing it in Illustrator.</p>
<div>
<div><a href="http://www.designbycandlelight.com/wp-content/uploads/2012/01/lrtConceptSketch.jpg"><img class="alignnone  wp-image-2978" title="lrtConceptSketch" src="http://www.designbycandlelight.com/wp-content/uploads/2012/01/lrtConceptSketch-770x1024.jpg" alt="" width="462" height="614" /></a><a href="http://www.designbycandlelight.com/wp-content/uploads/2012/01/lrtConcept.png"><img class="alignnone size-full wp-image-2977" title="lrtConcept" src="http://www.designbycandlelight.com/wp-content/uploads/2012/01/lrtConcept.png" alt="" width="424" height="575" /></a></div>
</div>
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		<title>[Repost] 2011 in Review: Patents Misused to Stifle Innovation</title>
		<link>http://www.designbycandlelight.com/misusedpatents2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=misusedpatents2011</link>
		<comments>http://www.designbycandlelight.com/misusedpatents2011/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 07:51:13 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[New Technology]]></category>
		<category><![CDATA[changes in laws]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[lawsuits]]></category>
		<category><![CDATA[patents]]></category>

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		<description><![CDATA[2011 in Review: Patents Misused to Stifle Innovation (via EFF) patent,patent troll,Federal Circuit,patentable subject,app developers,bad patents,subject matter,Supreme Court,predatory patent trolls,business method patents,patentable subject matter,abstract subject matter,robust new procedures,breast cancer gene,ongoing lodsys litigation,innovation,patent reform,major trends,patent issues,free expression,urgent need,fee-setting authority,fair use,actual lawsuits,America Invents,digital rights,big changes,separate rulings,pressing problems,in-app purchasing,biggest problems,InnovationPatentsIntellectual Property,operating system,bad news,cell phone,joint infringement,lower standard,third-party users,description requirement,new [...]]]></description>
			<content:encoded><![CDATA[<div class="rpuEmbedCode">
<p><a class="rpuTitle" href="http://s.tt/153gT">2011 in Review: Patents Misused to Stifle Innovation</a> (via <a class="rpuHost" href="http://s.tt/153gT">EFF</a>)</p>
<div class="rpuKeywords" style="display: none;">patent,patent troll,Federal Circuit,patentable subject,app developers,bad patents,subject matter,Supreme Court,predatory patent trolls,business method patents,patentable subject matter,abstract subject matter,robust new procedures,breast cancer gene,ongoing lodsys litigation,innovation,patent reform,major trends,patent issues,free expression,urgent need,fee-setting authority,fair use,actual lawsuits,America Invents,digital rights,big changes,separate rulings,pressing problems,in-app purchasing,biggest problems,InnovationPatentsIntellectual Property,operating system,bad news,cell phone,joint infringement,lower standard,third-party users,description requirement,new law,standard,Bilski,Google,technologies,reexamination,apace,detriment,patentability,Supremes,legislation</div>
<div class="rpuArticle rpuRepostMain rpuRepost-227e7038c4ae51ab502514ab1ec133ad-bottom" style="display: none;"></div>
<div>
<p>rainey Sat Dec 31 2011 12:44:24 GMT-0800 (PST)</p>
</div>
<div id="repostBody">
<p><em>As the year draws to a close, EFF is looking back at the major trends influencing digital rights in 2011 and discussing where we are in the fight for a free expression, innovation, fair use, and privacy.</em></p>
<p>2011 saw what many had written off as impossible: <a href="https://www.eff.org/deeplinks/2011/09/patent-reform-legislation-set-become-law-will-make" target="_top">patent reform legislation</a> became law. Despite the urgent need for reform to today’s patent system, the new law – the America Invents Act – managed to do almost nothing to address many of the most pressing problems facing innovators. To be sure, the law included some big changes – the shift from “first-to-invent” to “first-to-file” and alterations to the PTO’s funding and fee-setting authority – but it failed to create robust new procedures for effectively challenging bad patents. It also failed to address one of the biggest problems with the patent system today: predatory patent trolls. (We were at least encouraged to see that the bill’s language did <a href="https://www.eff.org/deeplinks/2011/07/patent-reform-legislation-congress-starts-slowly" target="_top">signal</a> that at least some in Congress are generally unhappy with business method patents.)</p>
<p>Speaking of patent trolls, 2011 also brought us a new, especially egregious, type of <a href="https://www.eff.org/deeplinks/2011/08/join-us-patent-trolls-and-you-eff-virtual-boot" target="_top">patent troll</a>. Lodsys LLC, a company who makes and sells nothing, targeted app developers with threats of litigation (and, in some instances, actual lawsuits), <a href="https://www.eff.org/deeplinks/2011/05/apple-should-stand-up" target="_top">claiming infringement</a> based on in-app purchasing and upgrade technologies. The problem, of course, is that the cell phone operating system companies such as Apple and Google provide these technologies to the developers yet fail to defend those developers when they’re hit with a lawsuit. Apple has moved to intervene in ongoing Lodsys litigation, and Google has filed a reexamination of the patents at the PTO; we’ll continue to monitor those actions. But, in the meantime, it’s no wonder that app developers are removing their apps from U.S. markets, to the detriment of users and the economy at large.</p>
<p>The courts, too, were busier than ever on the patent front. The <a href="https://www.eff.org/deeplinks/2011/09/trio-post-bilski-cases-fail-clearly-define" target="_top">struggle to define “patentable subject”</a><a href="https://www.eff.org/deeplinks/2011/09/trio-post-bilski-cases-fail-clearly-define" target="_top"> matter</a> in the wake of <em><a href="https://www.eff.org/cases/re-bilski%29" target="_top">Bilski</a></em><em> </em>continued apace. The Federal Circuit in the second half of this year issued three separate rulings on the limits of abstract subject matter and has managed to <a href="https://www.eff.org/deeplinks/2011/10/bad-cases-make-bad-law-eff-urges-federal-circuit-reverse-trend" target="_top">further confuse </a>(who knew that was even possible?) the matter. We’ll continue to monitor cases going on across the country for chances to weigh in and urge courts that patents that are too abstract are bad news for innovation. We&#8217;ll push courts to construct standards surrounding patentable subject matter, and other requirements of patentability (for example, the written description requirement), that make sense.</p>
<p>EFF also <a href="https://www.eff.org/deeplinks/2011/08/eff-urges-federal-circuit-maintain-protections" target="_top">weighed in</a> on matters related to joint infringement, urging the Federal Circuit to <a href="https://www.eff.org/deeplinks/2010/09/eff-supports-microsoft-seeking-make-it-easier" target="_top">uphold a rule</a>limiting liability of third-party users, consumers, and developers. EFF also <a href="https://www.eff.org/deeplinks/2010/09/eff-supports-microsoft-seeking-make-it-easier" target="_top">filed a brief</a> at the Supreme Court arguing for a lower standard of review for invalidating bad patents (a case where we believe <a href="https://www.eff.org/deeplinks/2011/06/supreme-court-affirms-high-standard-proving" target="_top">the Court came out wrong</a>). We also watched the <a href="https://www.eff.org/deeplinks/2011/04/appeals-court-hears-arguments-breast-cancer-gene" target="_top">“breast cancer gene” case</a> work its way through the Federal Circuit, and will continue to closely monitor a case that is likely to land in front of the Supremes next year. The Supreme Court hasn’t shied away from addressing patent issues lately, and we’ll continue to do our best to help courts at all levels navigate these cases in a way that protects innovation and consumers.</p>
<p>&nbsp;</p>
<p>Related Issues:</p>
<p><a href="https://www.eff.org/issues/innovation" target="_top">Innovation</a><a href="https://www.eff.org/patent" target="_top">Patents</a><a href="https://www.eff.org/issues/intellectual-property" target="_top">Intellectual Property</a></p>
<p>Related Cases:</p>
<p><a href="https://www.eff.org/cases/re-bilski" target="_top">In re Bilski</a></div>
<div id="repostCredit"><a href="https://www.eff.org/deeplinks/2011/12/2011-review-patents" target="_blank"><img src="http://logos.1.rp-api.com/06fb223d7d4e7918a2c6fc3526f855e8.png" alt="" data-width="58" data-height="40" /><br />
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<div><a href="http://www.repost.us/article-preview/#!hash=1ee8bf64978b870cfe414a4e9021bba2" target="_blank">Repost this on your site</a></div>
<div>This article, <a href="https://www.eff.org/deeplinks/2011/12/2011-review-patents" target="_blank">2011 in Review: Patents Misused to Stifle Innovation</a>, is syndicated from <a href="https://www.eff.org/deeplinks/2011/12/2011-review-patents" target="_blank">EFF</a> and is reposted here with permission.</div>
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		<title>If Travel Worked Like Health Care</title>
		<link>http://www.designbycandlelight.com/travel-worked-health-care/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=travel-worked-health-care</link>
		<comments>http://www.designbycandlelight.com/travel-worked-health-care/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 02:38:13 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business - General]]></category>
		<category><![CDATA[design experience]]></category>
		<category><![CDATA[health care]]></category>
		<category><![CDATA[service design]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=745</guid>
		<description><![CDATA[This video beautifully illustrates the importance of designing a service from end to end with the end user (ie customer) in mind.]]></description>
			<content:encoded><![CDATA[<p>This video beautifully illustrates the importance of designing a service from end to end with the end user (ie customer) in mind. </p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/5J67xJKpB6c" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>[REPOST] Jobs &amp; Leadership in the Valley</title>
		<link>http://www.designbycandlelight.com/738/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=738</link>
		<comments>http://www.designbycandlelight.com/738/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 21:48:16 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Technology - General]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=738</guid>
		<description><![CDATA[Utilizing a new tool, Repost.us to repost articles of interest. This one comes from &#8220;Silicon Valley Watcher&#8221;. It highlights some great quotes from Steve Jobs and puts out a call to the new leaders of the valley to step up.]]></description>
			<content:encoded><![CDATA[<p>Utilizing a new tool, <a href="http://www.repost.us/" title="Repos" target="_blank">Repost.us</a> to repost articles of interest. This one comes from &#8220;Silicon Valley Watcher&#8221;.  It highlights some great quotes from Steve Jobs and puts out a call to the new leaders of the valley to step up. </p>
<p><script src="http://static.1.rp-api.com/rjs/repost-article.js?1" type="text/javascript"></script></p>
<div class='rpuArticle rpuJump-4 rpuRepost-60228be450756d17694e02c3cc7459bc-top' style='margin:0;padding:0;'>
    <a href='http://s.tt/13xjC'><br />
        <img style='border:none;background:none;' src='http://i.curate.us/img/742b3491395be070ad892fc9dd49fd53?' /><br />
    </a>
</div>
<p><!-- put the 'tease' , 'jump' or 'more' break here --><span id="more-738"></span><!--break--></p>
<div class='rpuArticle rpuRepostMain rpuRepost-60228be450756d17694e02c3cc7459bc-bottom'></div>
<p><!-- How to customize this embed: http://www.repost.us/customizing-repost-us-embeds/ --></p>
]]></content:encoded>
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		<title>How I landed in UX: My defining moment</title>
		<link>http://www.designbycandlelight.com/landed-ux-defining-moment/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=landed-ux-defining-moment</link>
		<comments>http://www.designbycandlelight.com/landed-ux-defining-moment/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 01:13:28 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Business - General]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[defining moment]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[how I got here]]></category>
		<category><![CDATA[my story]]></category>
		<category><![CDATA[public speaking]]></category>
		<category><![CDATA[seminar homework]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=594</guid>
		<description><![CDATA[I wrote most of this back in April. I returned to it today and thought I&#8217;d finish it out. This weekend I am buried in a seminar on how to be a more engaging public speaker. Most of us fear public speaking. We fear being embarrassed in front of crowds or not being seen as [...]]]></description>
			<content:encoded><![CDATA[<p>I wrote most of this back in April. I returned to it today and thought I&#8217;d finish it out. </p>
<p>This weekend I am buried in a seminar on how to be a more engaging public speaker. Most of us fear public speaking. We fear being embarrassed in front of crowds or not being seen as credible in what we are talking about. I too have those fears, which is why I am in the seminar. </p>
<p>Our homework tonight was to write our defining moment, a story about why we are talking about what we&#8217;re talking about, so here&#8217;s mine:</p>
<p>Having started my career as a visual designer, I was quite happy just dealing with colors, objects, and fonts. As long as clients were happy, I was happy. Though throughout that time I found I really struggled with clients who didn&#8217;t appreciate my viewpoint on design. Like most designers I felt I was the expert in all things related to the &#8220;beautification&#8221; of a product. </p>
<p>Then the dot com crash hit and my life changed forever. After a year of underemployment and struggling to make ends meet I landed in the mortgage industry. I was working in a call center taking calls from people who needed their mortgage loan yesterday. I came to the quick realization that people didn&#8217;t understand finance nor did I to be frank. Calls such as &#8220;now I can afford a home with this interest only loan&#8221; &#038; &#8220;I need to pay my contractor who started a month ago; why hasn&#8217;t this loan closed?&#8221; left me more then a little concerned. This would be an ongoing theme in my life as I began the journey towards financial literacy. </p>
<p>Then I landed in the insurance industry working on a change program to shift resources around the company, save money, and streamline the overall business. Here I suddenly had a new voice. I was hired to work on the internal web site redesign and any other admin related tasks. Having come out of the dot com bust with experience in web design I was a perfect fit for this small group. I knocked out the redesign, creating what I would (years later) come to understand were called wireframes and user flows not specs and process flows. They began to move me around to other similar projects and before I knew it I was a business analyst bringing design thinking to business objectives and suddenly it hit me. There was something to the designers way of thinking that was a different more encompassing approach to problem solving then the traditional MBA thinking. I began to explore what this meant and eventually found my way to Interaction Design but it was that project starting as an Administrative Assistant that led me where I am today. </p>
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		<title>Why Steve Jobs Quitting Will Spark a Sell Off</title>
		<link>http://www.designbycandlelight.com/steve-jobs-quitting-spark-sell/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=steve-jobs-quitting-spark-sell</link>
		<comments>http://www.designbycandlelight.com/steve-jobs-quitting-spark-sell/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 23:52:28 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Business - General]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[human behaviour]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=696</guid>
		<description><![CDATA[Let me start this post with a caveat, I am not a financial advisor. That said, both Mashable &#038; Techcrunch (amongst others at time of this writing) have recently announced that Steve Jobs has resigned. This has sent shock waves through the social web as people one by one found out that the &#8220;Oracle&#8221; has [...]]]></description>
			<content:encoded><![CDATA[<p>Let me start this post with a caveat, I am not a financial advisor. </p>
<p>That said, both <a href="http://mashable.com/2011/08/24/breaking-steve-jobs-resigns-from-apple/">Mashable</a> &#038; <a href="http://techcrunch.com/2011/08/24/steve-jobs-resigns-from-apple/">Techcrunch</a> (amongst others at time of this writing) have recently announced that Steve Jobs has resigned. This has sent shock waves through the social web as people one by one found out that the &#8220;Oracle&#8221; has left Apple. </p>
<p>So you may wonder why I am speculating on the stock when I am focused on user experience for a living. </p>
<p>I am actually basing my thoughts on human behavior which directly relates to what I do and what I have learned from working with <a href="http://fearlesswealth.com/">Fearless Wealth</a>, who has spent the time, effort, &#038; energy to do 100 years worth of research on stock market trends and come to discover human behavior does not change. What do I mean by that?  People are often quicker to flee the scene of danger then they are to stick around and ride the bumps and fluctuations that come with investments. That said, despite the fact that <a href="http://uk.finance.yahoo.com/news/Apple-richer-US-government-yahoofinanceuk-3308768263.html">Apple is now richer than the US government</a>, most people think that Steve Jobs is the direct result of Apple&#8217;s success and it&#8217;s ability to take the company from a low stock price (roughly $20-40) to the now astounding price of $376. In fact, one of my favorite books of all time, <a href="http://www.amazon.com/Built-Last-Successful-Visionary-Companies/dp/B000OEZ88G/ref=sr_1_1?ie=UTF8&#038;qid=1314229879&#038;sr=8-1">Built to Last</a>, would probably say something similar but this is where human behavior comes into play. Most people are not well versed in growing their money and will instead resort to their fears.  This will prompt a sell off, potentially in record numbers, as people flee from the perceived danger of Apple going south. </p>
<p>However, things to keep in mind about why I think Apple could be around for much longer. </p>
<li><a href="http://uk.finance.yahoo.com/news/Apple-richer-US-government-yahoofinanceuk-3308768263.html">Apple is now richer than the US government</a>, which means its an extremely valuable company with lots of flush cash to invest in research and development for new products in the future.</li>
<li><a href="http://blogs.wsj.com/deals/2011/08/24/meet-tim-cook-apples-possible-new-ceo/">Tim Cook has essentially been acting &#8220;Steve Jobs&#8221; for many months now</a> and thus this changeover really is exactly that. It&#8217;s quite possible for all we know that this has been a secession plan that has just played itself out to it&#8217;s natural end. We may never know. </li>
<li>As people begin to accept, Tim Cook, as the new CEO and see the company move forward without Steve Jobs people will relax. Life will move forward and the stock will then begin to rebound. </li>
<p></br>Again, I am not a financial planner but based on my understanding of human behavior, this is what I suspect will happen. Thank you, Steve Jobs, for all your hard work and your vision. You will be missed.</p>
<p><strong>Updated:</strong> Apparently, <a href="http://www.fastcodesign.com/1117382/yes-apple-can-survive-without-steve-jobs">Fast Company</a> agrees with me with regards to Apple surviving without Jobs. Interestingly, too, <a href="https://www.macworld.com/article/161929/2011/08/apple_turns_to_tim_cook_to_replace_steve_jobs.html#lsrc.twt_lexfri">this MacWorld article</a>, points out that under Tim Cook&#8217;s leadership in 2009, the stock rose 67%.</p>
<p>I have to add this too, in homage:<br />
<iframe width="420" height="345" src="http://www.youtube.com/embed/UF8uR6Z6KLc" frameborder="0" allowfullscreen></iframe></p>
<p>Wired has gathered a <a href="http://www.wired.com/epicenter/2011/08/money-quotes-steve-jobs-style/">bunch of quotes</a> from Jobs over the years.</p>
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		<title>Big D: Mobile Design at the Speed of Thought</title>
		<link>http://www.designbycandlelight.com/big-d-mobile-design-speed-thought/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=big-d-mobile-design-speed-thought</link>
		<comments>http://www.designbycandlelight.com/big-d-mobile-design-speed-thought/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 16:48:05 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[client communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[sketching]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=689</guid>
		<description><![CDATA[Another live blogging post from the Big Design Conference. We don’t think about it as it’s second to what we do. I design something then I create this document then it’s huge and I have to condense it and then the client has to extract it then there might be problems and he has to [...]]]></description>
			<content:encoded><![CDATA[<p>Another live blogging post from the Big Design Conference. </p>
<p>We don’t think about it as it’s second to what we do. I design something then I create this document then it’s huge and I have to condense it and then the client has to extract it then there might be problems and he has to go through all these troubles then gets </p>
<p>Two most effective ways of communicating is talking and drawing. Drawing it out on the white board </p>
<p>But how would I communicate differently if I were right next to the client. I would probably just reach over the wall and talk to him. Create insights on a list and post it up on your wall to live in their space all the time and know them.  It immerses you in what your are designing and their needs. Pretend your client is part of your team. </p>
<p>Analog crowd source: a wall of different concepts and then the developer and you can sit down and talk about what you do. Then the developer can feel like they are part of the design process and add the issues with the technical side. The more you talk about your ideas the more you can flush them out. A lot easier on a white board to get ideas across quickly about issues or the emotional appeal on the project. </p>
<p>IDEAS – We’ll make more! If you have to redraw it then it may create a new and better idea after the next iteration. </p>
<p>Clients don’t understand your process if they are new to working with you so you’ll need to educate them that this is a process. Instead of presenting ideas, sketch with the client. Start broad and iterate down to the solution. Like spiraling down from the top of a tornado to the bottom of it. </p>
<p>Don’t turn your website into an app.  You just failed if you are going create an app.  How are people going to use it and for how long? Sketched in the wrong direction will usually lead to the right direction. Depending on the client… drill down into their logo and how their audience views them.  Might open a conversation in direction.  Such as BET’s star which is seen as “hope” for up and coming pop stars and rap stars. Utilizing the story of BET we personalized the app with relevance for the audience. Don’t build an app. Build a brand experience.  We implemented ways for the audience of the shows to interact with the stars. </p>
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		<title>Big D: Alphabet Soup: Skills Development</title>
		<link>http://www.designbycandlelight.com/big-d-alphabet-soup-skills-development/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=big-d-alphabet-soup-skills-development</link>
		<comments>http://www.designbycandlelight.com/big-d-alphabet-soup-skills-development/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 16:04:13 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Technology - General]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[career development]]></category>
		<category><![CDATA[job hunting]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=686</guid>
		<description><![CDATA[Here&#8217;s my notes from the Big Design Conference&#8217;s Alphabet Soup talk put on by Joe Dyer. This is rapid fire note taking during a conference so please forgive my spelling and grammatical errors. Enjoy! &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;- There’s a few different types of people. Those who are very focused. The jack of all trades but the M [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s my notes from the Big Design Conference&#8217;s Alphabet Soup talk put on by Joe Dyer. This is rapid fire note taking during a conference so please forgive my spelling and grammatical errors. Enjoy!</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;- </p>
<p>There’s a few different types of people. Those who are very focused. The jack of all trades but the M or generalist is the path of attainment. A lot of these people end up as managers.  They work all over the board, changes quickly and very in demand. Currently 15% specialists &#038; 85% generalists.  Web designers should do their own HTML/CSS according to 37 Signals. Know your medium.  </p>
<p>Hard Skills IA, Visual Design etc<br />
Soft Skills interpersonal, presentation, etc</p>
<p>Hard Skill: Information Architecture is about making things more simple.  If you can’t back up your ideas with at least 2 sets of rational, try harder. Three areas to check for information:<br />
JJG’s Visual Vocabulary<br />
Eight shapes Unify<br />
Boxes &#038; Arrows<br />
Graffletopia</p>
<p>Hard Skill: Visual Design: skin &#038; look and feel<br />
Smashing Magazine<br />
Creatica<br />
Method and Craft</p>
<p>Hard Skill: Presentation Layer Coding: HTML, CSS, Javascript<br />
Smashing Magazine<br />
960 Grid System<br />
Andy Osmani</p>
<p>Soft Skills: Presenting<br />
Note &#038; Point<br />
Slideshare<br />
Sliderocket</p>
<p>Presentation Zen<br />
Interpersonal Presenter</p>
<p>Soft Skills: Interpersonal Skills<br />
Letting go of the deliverable<br />
Give and receive<br />
Knowledge sharing<br />
Conflict resolution<br />
Office politics<br />
Collaboration<br />
The art of project management – Scott Berkun<br />
FYI For your Improvement </p>
<p>Soft Skill: Planning and time management<br />
Lose the fire helmet<br />
Be early, drive and the bus: Better to lead then follow<br />
When to use which tool<br />
Lifehacker.com<br />
43folders.com<br />
Teaux Deaux</p>
<p>Sharpen one blade at a time and then grow the others.  The more you can contribute outside your area the more you can move up the ladder. Most designers according to A List Apart have a degree, a blog, time online 10 years, are often in larger organizations, most are freelancers / self employed (interesting how he skips over that as an option), top 10% are making 6 figures plus</p>
<p>What do UX Managers Do?<br />
Internal: evangelize, network in company, hiring…<br />
External: sales and clients</p>
<p>FYI For your Improvement a guide for development and coaching</p>
<p>Interviews<br />
Must have an online presence – show a portfolio (It shows you care and are enthused)<br />
Infographic resumes show your passion for design</p>
<p>What managers are looking for:<br />
Passion<br />
Good critical thinkers<br />
Good communication<br />
Coding ability<br />
Serious commitment to the UX community<br />
Soft Skills</p>
<p>Ability to think on your feet… even those with awesome portfolios fall flat here…. Can you get up and illustrate you can think on your feet in a second</p>
<p>Barriers to success:<br />
Not asking questions: repeated technical mistakes<br />
Slow skills development stuck in old methods<br />
Working alone too much<br />
Lack of accountability for problems<br />
No prioritizing, scattered, always putting out fires<br />
Overly focused on micro areas of interest</p>
<p>In summary play the odds and be a generalist.  Technology changes and be ready to adapt. Sharpen one blade at a time and build then a 6 figure income is completely within your grasp. </p>
<p>Google infographic resume</p>
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		<title>Addictions: Glitch</title>
		<link>http://www.designbycandlelight.com/addictions-glitch/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=addictions-glitch</link>
		<comments>http://www.designbycandlelight.com/addictions-glitch/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 02:31:40 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=626</guid>
		<description><![CDATA[Glitch by Tiny Speck is the latest game, currently in beta, to capture my attention and much of my time. Trailer below: I first learned about Glitch through my friend, Shelly Bowman, after sign up I immediately fell in love with this cute little browser based massive multi-player game. You can get a feel for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://beta.glitch.com/">Glitch</a> by <a href="http://tinyspeck.com/">Tiny Speck</a> is the latest game, currently in beta, to capture my attention and much of my time. Trailer below:</p>
<p><iframe width="560" height="349" src="http://www.youtube.com/embed/b6O5QXj6n18" frameborder="0" allowfullscreen></iframe></p>
<p>I first learned about Glitch through my friend, <a href="http://twitter.com/#!/g33kgurrl">Shelly Bowman</a>, after sign up I immediately fell in love with this cute little browser based massive multi-player game. You can get a feel for the game from the trailer above  but some of the stuff the trailer doesn&#8217;t show is the intricate details such as the count down to the end of a skill training:<br />
<a href="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-11_1415.png"><img class="alignleft size-full wp-image-629" title="2011-06-11_1415" src="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-11_1415.png" alt="" width="731" height="107" /></a></p>
<p><a href="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-11_1416.png"><img class="alignleft size-full wp-image-630" title="2011-06-11_1416" src="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-11_1416.png" alt="" width="751" height="101" /></a></p>
<p>I enjoy it is it&#8217;s &#8220;sense of humor&#8221; and quirkiness. You can pet trees (which I swear must be a take from the fact this company is based near Berkeley, California), <a href="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-24_0941.swf">talk to yoga frogs</a>, nibble on pigs, massage butterflies, and they may even want to discuss things of this world with you (see below). In order to increase skill training time you can get <a href="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-15_2318.swf">&#8220;Rock&#8221; to speed read</a>. They say the devil is in the details. In this case, the joy of the game is in the details and all those details help tell the story. Tiny Speck has gone so far to make their site a joy to use on mobile. I believe Glitch has a lot of potential to be a run away success when it goes public.</p>
<p><a href="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-15_2250.png"><img class="alignleft size-full wp-image-639" title="2011-06-15_2250" src="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-15_2250-150x150.png" alt="" width="150" height="150" /></a></p>
<p><a href="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-15_2249.png"><img class="alignleft size-full wp-image-638" title="2011-06-15_2249" src="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-15_2249-150x150.png" alt="" width="150" height="150" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-15_2251.png"><img class="alignleft size-full wp-image-640" title="2011-06-15_2251" src="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-15_2251-150x150.png" alt="" width="150" height="150" /></a></p>
<p><a href="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-23_1908.png"><img class="alignleft size-thumbnail wp-image-658" title="Quest Complete" src="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-23_1908-150x150.png" alt="" width="150" height="150" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Update:</strong><br />
<a href="http://www.insidesocialgames.com/2011/04/12/tiny-speck-closes-10-7-million-second-round-on-social-mmo-glitch-enters-closed-beta/">Tiny Speck Closes $10.7 Million Second Round on Social MMO Glitch, Entering Closed Beta</a> Also of note, in the article, it&#8217;s mentioned that Tiny Speck will release an API for the Glitch animation to be utilized in other projects. </p>
<p><a href="http://blogs.wsj.com/venturecapital/2011/04/13/tiny-speck-expects-glitch-but-no-glitches-in-launch/">Tiny Speck Expects Glitch but No Glitches in Launch</a>: User will be able to grow the game in their own way by using the API to add streets and other sections of the game. A truly customizable experience. </p>
<p><a href="http://www.bcbusinessonline.ca/2011/02/07/stewart-butterfield-tiny-speck-gaming">Tiny Speck Founder, Stewart Butterfield, Talks Glitch</a></p>
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		<title>Summary of the Whole Not Parts</title>
		<link>http://www.designbycandlelight.com/ux-snippet-parts/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ux-snippet-parts</link>
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		<pubDate>Thu, 23 Jun 2011 20:20:33 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=653</guid>
		<description><![CDATA[I&#8217;ve found lately when I have interviewed for Mobile UX positions that I find I cannot answer &#8220;What&#8217;s your favorite mobile app and why?&#8221; without including the whole experience. Truth is I don&#8217;t know that I have a favorite mobile app because I view my phone as a place to get things done on the [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve found lately when I have interviewed for Mobile UX positions that I find I cannot answer &#8220;What&#8217;s your favorite mobile app and why?&#8221; without including the whole experience. Truth is I don&#8217;t know that I have a favorite mobile app because I view my phone as a place to get things done on the go. I do play games on it but often I am checking my account balance, looking in on my investments, checking Linkedin for a person&#8217;s profile or doing some form of &#8220;business&#8221; rather then playing games or focusing on any specific app. I know some of this task based focused attention comes from my time living in NYC. When you&#8217;re constantly on the go, like you do in NYC, then you only have 5 minutes here and there to quickly do some task.  Depending on the task you may check in later online or make a call to the company, if you need to go further, but by and large mobile for me is a 5 minute check in. Thus when asked I find I am often thinking about the experience as a whole. The company is keeping in touch with me via mobile, web, email, and any other platform that may be available to me. For example, when at EA, I was designing for console, web, pc, &#038; mobile. Thus I want a consisten experience across all platforms that keep in mind that strengths and limitations of the medium. Further, if I am asked to design a mortgage application and they want it to go mobile as well, I would encourage a &#8220;starter&#8221; app on mobile with the key pieces of the application where I could be exploring potential homes I&#8217;d like to buy, save them for later, add my email address, name, etc and then save the details of my application such as finances for when I am more comfortable and able to dig in, like at home, sitting on the couch enjoying a glass of wine. Thus mobile is a piece of the overall strategy for a company and should be relevant to what I can do quickly without bogging me down for hours at a time, unless of course it&#8217;s video or gaming. But that&#8217;s something different entirely.  </p>
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		<title>Addictions: Turntable.fm</title>
		<link>http://www.designbycandlelight.com/addictions-turntable-fm/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=addictions-turntable-fm</link>
		<comments>http://www.designbycandlelight.com/addictions-turntable-fm/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 21:52:45 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[New Technology]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[addictions]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[human behaviour]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=612</guid>
		<description><![CDATA[I&#8217;ve recently discovered two new start up created applications which have me absolutely addicted, Turntable.fm &#038; Glitch (post to come next week). Turntable.fm is a music streaming &#038; sharing application that allows users to create rooms with up to 5 DJ&#8217;s to rotate songs within their own particular music genre(s) of choice. It was recently [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve recently discovered two new start up created applications which have me absolutely addicted, <a href="http://turntable.fm/">Turntable.fm</a> &#038; <a href="http://beta.glitch.com/">Glitch</a> (post to come next week). </p>
<p>Turntable.fm is a music streaming &#038; sharing application that allows users to create rooms with up to 5 DJ&#8217;s to rotate songs within their own particular music genre(s) of choice. It was recently <a href="http://techcrunch.com/2011/06/08/turntable-addiction/">featured in TechCruch</a> as the latest early adopter addiction.</p>
<p><a href="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-19_0930.png"><img src="http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-19_0930-300x277.png" alt="" title="Turntable.fm" width="300" height="277" class="alignleft size-medium wp-image-613" /></a> Words cannot do justice to explain just how addicting this app is especially when you&#8217;re at the tables in a room full of people. You find yourself feeling that anticipation a DJ must feel when they are up on the tables, beat matching song after song, hoping to see the floor moving. &#8220;Will they like my song? Will they hate it? Oh no, they aren&#8217;t dancing! They must hate it.  Oh wait, there&#8217;s one person dancing now, now another&#8230; Ok, ok, this is going to be ok.&#8221; Now you may wonder &#8220;but how do people &#8216;dance&#8217; virtually?&#8221; I&#8217;m glad you asked for <a href='http://www.designbycandlelight.com/wp-content/uploads/2011/06/2011-06-19_0931.swf'>Turntable.fm has thought of that</a>. Users dance when they click the awesome button on the application. DJ&#8217;s can get booted if the audience clicks lame enough times. Awesome clicks win you DJ points which allow you to get bigger and bigger advatars. </p>
<p>Like most things social, human behavior factors into the enjoyment of the app. In this case, users have created their own rules for some rooms.  One of the most popular rooms &#8220;80&#8242;s Play 3 &#038; Step Down&#8221;, was started by one user with the rule that you can only play 3 songs then you must step down. The moderation of the room passes from one person to the next to ensure the queue stays constant and consistent with new users stepping up and stepping down based on whether or not they have already played 3 songs. This rule started because users found that many of the DJs would just stay on the tables even long after rooms would fill up, never giving others a chance to step up and spin. </p>
<p>On the flip side it was interesting to step into some of the other rooms which were less considerate. I stepped into the country room and watched as one DJ got &#8220;lamed&#8221; out of their seat at the tables including chants from the crowd, &#8220;Lame her out. Click lame! Do it. This is miserable. Lame! Lame! Lame!&#8221; Crowds can be brutal. But I imagine it to be no different in some ways to being a real DJ in a real club. All you can hope for is that people like what you play. </p>
<p>Turntable runs on the Amazon EC2 servers and occasionally has trouble with lag, songs won&#8217;t play or will play a different song then the user has queued, and could use some way of customizing rooms a bit more by adding rules around how many songs you can play so more users get a turn. I&#8217;d also like to see other ways of integrating my music to the DJ queues (uploads don&#8217;t always work so perhaps a partnership with iTunes &#038;/or Youtube. In fact, might be fun to have a Video DJ in the same room spinning video). Private messaging would be nice too if they can also create a way to block a user from communicating with you. A random button would also be quite nice so when you add your songs in you can click random and they will shuffle. </p>
<p>Much like Guitar Hero played to our dreams of being rock stars, Turntable, plays into our dreams of being a DJ, and it does it really well. I&#8217;d love to see it affect the real world with DJ spin offs in the clubs. Would be quite fun I think. </p>
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		<title>Social Games Summit: Engagement</title>
		<link>http://www.designbycandlelight.com/social-games-summit-engagement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-games-summit-engagement</link>
		<comments>http://www.designbycandlelight.com/social-games-summit-engagement/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 23:51:16 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[social gaming]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=437</guid>
		<description><![CDATA[Notes from the Social Gamine Summit: Engagement talk &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; .@cquarles &#8220;innovation will be more important and flattery less as time goes on&#8221; .@mark_skaggs look at the long term for engagement. 30, 60, 90 days. We get scared when day 1 is not at 60. Long term 30% is great! Meaure: high teens as a benchmark, [...]]]></description>
			<content:encoded><![CDATA[<p>Notes from the Social Gamine Summit: Engagement talk</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>.@cquarles &#8220;innovation will be more important and flattery less as time goes on&#8221;<br />
.@mark_skaggs look at the long term for engagement. 30, 60, 90 days. We get scared when day 1 is not at 60. Long term 30% is great!<br />
Meaure: high teens as a benchmark, it&#8217;s not natural to bring people back regularly in some genre&#8217;s</p>
<p>Measure engagement: DAU, MAU (what are these again? Is there a workshop on game metrics?)<br />
.@mark_skaggs &#8220;striking the balance between marketing and spam&#8221; Can Z not send me emails about games I don&#8217;t play anymore?</p>
<p>Metrics drive the knowledge of the user. Get the user to trust you to drive monetize.<br />
Tap into social desire. (Buying virtual roses for a love on Facebook for V. Day.) Understand emotions. Tap into them.</p>
<p>Use special events. (Superberries only available for a certain time.) Create urgency call to action.<br />
How do you surprise and delight business users in business systems when the goal is often get in and get out?<br />
Super berries and AMA award related items in Farmville and Sorrority Life drew users in.<br />
Adding on cities added &#8220;segments&#8221; to mafia wars and drew more users back in.<br />
Surprise and delight users.<br />
Its time for casual social games to look beyond the point and click for engaging content. (Absolutely!!)<br />
Facebook photo is like your brand or your friend&#8217;s brand.<br />
More and more mobile developers are looking to go cross platform</p>
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		<title>Future of Social Gaming Panel</title>
		<link>http://www.designbycandlelight.com/future-social-gaming-panel/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=future-social-gaming-panel</link>
		<comments>http://www.designbycandlelight.com/future-social-gaming-panel/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 23:38:51 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[panel]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[talks]]></category>

		<guid isPermaLink="false">http://www.designbycandlelight.com/?p=531</guid>
		<description><![CDATA[Notes from the Social Gaming Panel: @davemcclure zynga growth evidence of success in harvesting CPA/cpc land grab strat last year, IMHO. Timing&#8217;s everything. @chasnote is that a lot? Seems light if Job&#8217;s estimates on connected devices are right considering Tv&#8217;s $7.3bn upfront. Just sayin&#8230; Re: future of social gaming panel. Think if they play cards [...]]]></description>
			<content:encoded><![CDATA[<p>Notes from the Social Gaming Panel:</p>
<p>@davemcclure zynga growth evidence of success in harvesting CPA/cpc land grab strat last year, IMHO. Timing&#8217;s everything.<br />
@chasnote is that a lot? Seems light if Job&#8217;s estimates on connected devices are right considering Tv&#8217;s $7.3bn upfront. Just sayin&#8230;<br />
Re: future of social gaming panel. Think if they play cards right they can pull a Jobs &amp; do to Hollywood what web has done to print.<br />
Panel of Social Gaming experts respond to question &#8220;what&#8217;s prediction of growth for space?&#8221; W/request to define the space. Broad definition.<br />
More social gaming predictions: more vertical vs horizontal/everyone plays hits; FB still dominates; mobile convergence<br />
If you want to understand where FB will go you need to understand the mind of an ambitious 26-year old w/comprehensive vision.<br />
Some context to FB changes for game developers: invest a lot of money in game features, fb changes, throw app in trash.<br />
Lyng @playdom predicts: international market growth; deeper, maybe hardcore gamer hits &amp; massive changes on fb platform (again)<br />
Jonathan @zynga predicts: farmville-like blockbuster coming, possibly from indie; international market growth in next year.<br />
Zynga &amp; playdom&#8211;big stakes players in FB ecosystem&#8211;say they believe changes that benefit users offer long-term success potential for dev.<br />
Discussion about FB socialgraph changes impacting game develpers. Cautious responses from panel ranging from light jabs to endorsement.<br />
&#8220;Future of Social Gaming&#8221; panel incl VC ThinkPink, Zynga, Playdom &amp; others (pic) http://twitgoo.com/z5wg9<br />
Nooman, COO of 25-person PeanutLabs showing some smart tactics to increase in-game monetiaztion that marketers can apply irl.<br />
DeLoura invites app developers for launch. No in app payment systems but coming. Email mdeloura at gmail dot com for deck/more inf.<br />
DeLoura wrote 14 lines of script, loaded a flash game into store &amp; ready to sell in the store. Demoed Goog Pacman as example.<br />
Chrome webstore will be in browser, one-click install &amp; buy for web apps (for starters, right?)<br />
DeLoura extolling virtues of Chrome for gaming. Says browser went frm 30-70mm users in past 9-months.<br />
First up: Mark DeLoura of Google/Chrome&#8211;1st gaming hire at Google. Begins talk w/sober stats on trad gaming biz in decline.<br />
&#8220;Future of Social Gaming Panel&#8221; @ Googleplex in Mtn Vw. Healthy presence of geeks in crowd. Good sign.<br />
VC trends over 7 years: web investments less cap intensive. 20% volume of investments; 10% of dollars. http://bit.ly/9GFj70 via @shervin<br />
Pepsi&#8217;s tapping valley talent the way they&#8217;ve sourced relevance from Hollywood &amp; Madison Avenue. Smart (client): http://adage.com/u/DxwwRa<br />
FB launches new data dashboard around Like function: http://bit.ly/ch5aM3</p>
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		<title>Maecenas hendrerit convallis null uis dignissim</title>
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		<pubDate>Sat, 30 Apr 2011 12:33:25 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[Business]]></category>
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		<title>Suspendisse molestie ultrices eros non dictud eget</title>
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		<pubDate>Fri, 29 Apr 2011 12:34:40 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
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<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h4>This is an h4 tag</h4>
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<h6>This is an h6 tag</h6>
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<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur turpis ante, molestie sit amet malesuada quis, ornare ut mauris. Curabitur sagittis venenatis lorem, non sollicitudin est commodo in. Sed vitae lacus orci. In lacus nunc, vestibulum eget sagittis a, luctus sit amet elit. Sed in pharetra dolor. Vivamus dapibus tellus ac erat pharetra congue. In hac habitasse platea dictumst. Sed a magna eget risus elementum eleifend. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In vel dolor lorem, sit amet posuere nisl. Duis fermentum, arcu at tincidunt pharetra, sapien erat aliquam odio, id pretium urna arcu ac quam. Phasellus auctor rhoncus sem nec dictum. Duis in neque tempor dolor luctus malesuada. In sed est ipsum. Curabitur dolor odio, fermentum dictum laoreet et, imperdiet eget nisi. Duis blandit lacinia auctor. Aenean sed urna eget tortor aliquam ultricies eu eu turpis. Nullam lacinia lorem nec nisl tincidunt pretium. Nulla odio nunc, molestie in congue in, imperdiet ac dolor.</p>
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		<title>Sed sit amet leo ac nunc dapibus tempus</title>
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		<pubDate>Tue, 05 Apr 2011 15:31:11 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
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		<description><![CDATA[Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla, quis dignissim sapien pellentesque et. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis. This is an h1 tag Donec non leo ligula. Sed sit amet [...]]]></description>
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<h1>This is an h1 tag</h1>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla, quis dignissim sapien Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
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<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla, quis dignissim sapien pellentesque et. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
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<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h4>This is an h4 tag</h4>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus. Maecenas hendrerit convallis nulla, quis dignissim sapien pellentesque et. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h5>This is an h5 tag</h5>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h6>This is an h6 tag</h6>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus. Maecenas hendrerit convallis nulla. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
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<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur turpis ante, molestie sit amet malesuada quis, ornare ut mauris. Curabitur sagittis venenatis lorem, non sollicitudin est commodo in. Sed vitae lacus orci. In lacus nunc, vestibulum eget sagittis a, luctus sit amet elit. Sed in pharetra dolor. Vivamus dapibus tellus ac erat pharetra congue. In hac habitasse platea dictumst. Sed a magna eget risus elementum eleifend. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In vel dolor lorem, sit amet posuere nisl. Duis fermentum, arcu at tincidunt pharetra, sapien erat aliquam odio, id pretium urna arcu ac quam. Phasellus auctor rhoncus sem nec dictum. Duis in neque tempor dolor luctus malesuada. In sed est ipsum. Curabitur dolor odio, fermentum dictum laoreet et, imperdiet eget nisi. Duis blandit lacinia auctor. Aenean sed urna eget tortor aliquam ultricies eu eu turpis. Nullam lacinia lorem nec nisl tincidunt pretium. Nulla odio nunc, molestie in congue in, imperdiet ac dolor. </p>
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		<title>Vivamus elementum semper nien</title>
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		<pubDate>Tue, 05 Apr 2011 15:14:28 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
				<category><![CDATA[global]]></category>
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		<description><![CDATA[Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla, quis dignissim sapien pellentesque et. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis. This is an h1 tag Donec non leo ligula. Sed sit amet [...]]]></description>
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<h1>This is an h1 tag</h1>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla, quis dignissim sapien Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h2>This is an h2 tag</h2>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla, quis dignissim sapien pellentesque et. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h3>This is an h3 tag</h3>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h4>This is an h4 tag</h4>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus. Maecenas hendrerit convallis nulla, quis dignissim sapien pellentesque et. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h5>This is an h5 tag</h5>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h6>This is an h6 tag</h6>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus. Maecenas hendrerit convallis nulla. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
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<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur turpis ante, molestie sit amet malesuada quis, ornare ut mauris. Curabitur sagittis venenatis lorem, non sollicitudin est commodo in. Sed vitae lacus orci. In lacus nunc, vestibulum eget sagittis a, luctus sit amet elit. Sed in pharetra dolor. Vivamus dapibus tellus ac erat pharetra congue. In hac habitasse platea dictumst. Sed a magna eget risus elementum eleifend. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In vel dolor lorem, sit amet posuere nisl. Duis fermentum, arcu at tincidunt pharetra, sapien erat aliquam odio, id pretium urna arcu ac quam. Phasellus auctor rhoncus sem nec dictum. Duis in neque tempor dolor luctus malesuada. In sed est ipsum. Curabitur dolor odio, fermentum dictum laoreet et, imperdiet eget nisi. Duis blandit lacinia auctor. Aenean sed urna eget tortor aliquam ultricies eu eu turpis. Nullam lacinia lorem nec nisl tincidunt pretium. Nulla odio nunc, molestie in congue in, imperdiet ac dolor.</p>
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		<title>Ipsum dolor sit a onsectetuer adipiscing elit</title>
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		<pubDate>Tue, 05 Apr 2011 15:11:53 +0000</pubDate>
		<dc:creator>rphillippi</dc:creator>
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		<description><![CDATA[Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla, quis dignissim sapien pellentesque et. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis. This is an h1 tag Donec non leo ligula. Sed sit amet [...]]]></description>
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<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla, quis dignissim sapien Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
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<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla, quis dignissim sapien pellentesque et. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h3>This is an h3 tag</h3>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h4>This is an h4 tag</h4>
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<h5>This is an h5 tag</h5>
<p>Donec non leo ligula. Sed sit amet leo ac nunc dapibus tempus. Maecenas hendrerit convallis nulla. Suspendisse molestie ultrices eros non dictum. Sed eget diam non ante cursus aliquam. Curabitur scelerisque sollicitudin orci, tristique commodo sem dictum quis.</p>
<h6>This is an h6 tag</h6>
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<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur turpis ante, molestie sit amet malesuada quis, ornare ut mauris. Curabitur sagittis venenatis lorem, non sollicitudin est commodo in. Sed vitae lacus orci. In lacus nunc, vestibulum eget sagittis a, luctus sit amet elit. Sed in pharetra dolor. Vivamus dapibus tellus ac erat pharetra congue. In hac habitasse platea dictumst. Sed a magna eget risus elementum eleifend. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In vel dolor lorem, sit amet posuere nisl. Duis fermentum, arcu at tincidunt pharetra, sapien erat aliquam odio, id pretium urna arcu ac quam. Phasellus auctor rhoncus sem nec dictum. Duis in neque tempor dolor luctus malesuada. In sed est ipsum. Curabitur dolor odio, fermentum dictum laoreet et, imperdiet eget nisi. Duis blandit lacinia auctor. Aenean sed urna eget tortor aliquam ultricies eu eu turpis. Nullam lacinia lorem nec nisl tincidunt pretium. Nulla odio nunc, molestie in congue in, imperdiet ac dolor.</p>
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