As a designer, I am responsible for the experiences I create for my users. Whether creating a financial web site or a game, I need to consider how people will interact with that information. What excites me about this video is it takes an everyday object and creates a new and unique experience which changes the behaviour of the user. Interesting.
Another example is Mint.com.
Most people would say that they 1) do not understand finance and/or 2) find it rather boring. I am included in that population. Until the day I found myself working in finance, I can honestly say I didn’t understand it. No one spent time explaining it to me. School never had a class in it. How was I ever to understand it? I was frustrated with money.
Enter Mint.com and all of a sudden you have users who say, “Mint.com has changed the way I view my finances.” Really? Why is that?
Mint adds color and graphics. It talks to you about your money. Shows you where you are spending, where you can cut, helps you budget, watch your investments grow, etc. It provides a simple interface for ease of use and understanding. It has changed behaviour and the user’s understanding of their money.
How much more as designers can we help our users understand things they do not and affect behaviour within applications, web sites, games, and other digital means? What can we look to, to help us explore new forms of interactive understanding? Every project differs. In the case of JunoBaby it simply needed to be a simple module to help users understand the company. In the case of AEG (redesign live soon), it was an interactive flash piece that explained the historical timeline of the company through imagery and video while matching with the historical periods in time to help users better understand the time periods the company was making such decisions.