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Strategy by Design

Strategy by Design

In order to do a better job of developing, communicating, and pursuing a strategy, the head of Ideo says, you need to learn to think like a designer. Here's his five-point plan for how to make the leap.It's remarkable how often business strategy, the purpose of which is to direct action toward a des ...
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Power of Design

Power of Design

In October 2003, several hundred graphic designers gathered in Vancouver for the American Institute of Graphic Arts' biennial conference. For three days, they argued, debated, and fulminated over what seemed a daunting question: How could they make the world -- especially the business world -- under ...
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