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Protected: Initial Thesis Paper

Protected: Initial Thesis Paper

Ever since the movie, “The Secret of My Success” came out I have long had an interest in business strategy but at the age of 14 I was introduced to graphic design and followed that, virtually forgetting my interest in business till2001 when, after the dot com crash, I moved into the mortgage ind ...
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Why Design

Why Design

Article from Fast Company, by Peter LawrenceDesign remains the most underutilized and misunderstood tool at the disposal of business.Building competitive advantage in our increasingly fast-moving, information-rich world of global access is not easy. For a while, technology was the answer. Engineers ...
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Commentary from Industry / Web 2.0

Commentary from Industry / Web 2.0

Thoughts from theGypsey MissionWeb 2.0 is a move away from the first model where their were a few publishers and many consumers of information.For example a company created a website and lots of potential people looked at it.The barriers to creating a website (better looked at as content) were too h ...
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Commentary from Industry / Thoughts on CM

Commentary from Industry / Thoughts on CM

Commentary from the Gypsey Mission / Aaron SavageTurning to your questions though, I am aware of change management and to be honest my opinion of it is not high.Upsize, downsize, right size change management, call it what you like, what it means is making people redundant and trying to extract every ...
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Customer Satisfaction: How Good Is Good Enough?

Customer Satisfaction: How Good Is Good Enough?

By Pete Babich Published: December 1992The business question is how much satisfaction is good enough?(If you had 3 pizza parlors that all opened within the same neighborhood on the same day, and one had 90% satisfaction, another 95%, and the other 98% satisfaction the others (those under 98%) over t ...
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CM and Storytelling

CM and Storytelling

I have been spending the day between class and after a short break to see "Keeping Up with the Steins" researching and researching my thesis project.I ended up finding some interesting articles on the Harvard Business Review site about storytelling as a means of persuasion.3M culturely uses story te ...
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Good to Great

Good to Great

Chapter 1:Phase 1 - The Search:Find companies with the following basic pattern: 15 year cumulative stock returns at or below the general market, punctuated by a transistion point, cumulative returns at least 3x the market over the next 15 years. 15 because it exceeded a CEO tenure and 3x because it ...
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Balancing Information and Design

Balancing Information and Design

An old journal entry dated Oct 2001... Can't believe I was thinking about this for that long.Balancing Design and Information: Why did you choose this topic?I chose it because striking a balance between information and graphic design is a daily tug-of-war for me.:This is so true!Somewhere along the ...
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Interaction Design, CRM, & Metrics

Interaction Design, CRM, & Metrics

On Typologies of Situated Interaction (McCullough)"Design that recognizes how these activities occur 'habitually and in a state of distraction' has a better chance toward usability, assimilation, and getting out the way."McCullough argues that we need a "more human centered approach to physical comp ...
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What We Talk About When We Talk About Context?

What We Talk About When We Talk About Context?

"...In this world, our primary experience ofcomputation is not with a traditional desktop computer,but rather with a range of computationally-enhanceddevices—pieces of paper, pens, walls, books, hammers,etc. The opportunity implied by this ubiquitous com-puting vision is to capitalise on our famil ...
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