Another live blogging post from the Big Design Conference.

We don’t think about it as it’s second to what we do. I design something then I create this document then it’s huge and I have to condense it and then the client has to extract it then there might be problems and he has to go through all these troubles then gets

Two most effective ways of communicating is talking and drawing. Drawing it out on the white board

But how would I communicate differently if I were right next to the client. I would probably just reach over the wall and talk to him. Create insights on a list and post it up on your wall to live in their space all the time and know them. It immerses you in what your are designing and their needs. Pretend your client is part of your team.

Analog crowd source: a wall of different concepts and then the developer and you can sit down and talk about what you do. Then the developer can feel like they are part of the design process and add the issues with the technical side. The more you talk about your ideas the more you can flush them out. A lot easier on a white board to get ideas across quickly about issues or the emotional appeal on the project.

IDEAS – We’ll make more! If you have to redraw it then it may create a new and better idea after the next iteration.

Clients don’t understand your process if they are new to working with you so you’ll need to educate them that this is a process. Instead of presenting ideas, sketch with the client. Start broad and iterate down to the solution. Like spiraling down from the top of a tornado to the bottom of it.

Don’t turn your website into an app. You just failed if you are going create an app. How are people going to use it and for how long? Sketched in the wrong direction will usually lead to the right direction. Depending on the client… drill down into their logo and how their audience views them. Might open a conversation in direction. Such as BET’s star which is seen as “hope” for up and coming pop stars and rap stars. Utilizing the story of BET we personalized the app with relevance for the audience. Don’t build an app. Build a brand experience. We implemented ways for the audience of the shows to interact with the stars.