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The Power of Play: Using Fun to Increase Engagement & Drive Viral Distribution

The Power of Play: Using Fun to Increase Engagement & Drive Viral Distribution

Wrote this a while ago and am not sure why it never got published. So I am sending it for publishing now.------------------------------------------------------------Sit down for a moment and pick up a game of PacMan. Play it for 5 minutes. Same old game? What happens if you add emotional elements to ...
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