Talking to Others About What We Do

By rphillippi, March 29, 2009 9:01 pm

(Or how I embarrassed myself in front of a room full of people.)

I’ve been at a negotiation seminar all weekend when during the last day I went up on stage to share my 30 second escalator speech. I delivered it only to be told I was insulting my client! I said, after several edits, “Who I work with is IT Managers who has the problem of unorganized web architecture. I help them attain more clients and build loyalty.” It sounded good to me!

However, the leader of the seminar pointed out to me that it is very likely that my client is someone who created that system and consequently would be quite put out by that statement.

After some work I ended up with, “Who I work with are web based businesses who would like to work with the customers they didn’t know they had.”

Much better right? Right. The experience taught me something though. As professionals we often talk in the language of the people we work with. We need to remember when engaging our audience(s) that they may not always known or understand what it is we do. We need to always keep in mind our audience. Consider it user experience within language…

Surviving A Downturn (User Experience)

By rphillippi, March 18, 2009 10:28 am
Be Kaler Blake (Aquent UK) and Gerred Blyth (Lighthouse Experience) recently presented the following presentation on surviving the current economic downturn:

View more presentations from Uk Upa.

Key Takeaways:

1) Thinking about user experience for projects:
- Push towards customer self-service (experience should be as good as possible)
- SEO most attractive and crucially measurable piece
- Brands will survive even if the company doesn’t
- Put yourself in the clients shoes.  Would you spend the money?
2) For the individual:
- Self promote
- Ensure your contributions are noticed
- Improve on weak areas
- Produce your own projects

IxDA 09 Redux SF

By rphillippi, March 15, 2009 10:30 pm

I went to the SF Redux of Interaction 09 and had a great time not only getting to know some new people but also learning more about Interaction Design. Here’s some quick thoughts and notes of what I saw:

——

Steve Portigal was up first to walk us through his sold out workshop called, “Well, we did all this research … now what?

My Twitter Feeds on SP:

“Who cares about terminology. Examine, infer and apply to business or design.” I’d say apply to both. Why should they be different.

“Stay out of solution land. Try different methods”

When stuck come up with really bad ideas to encourage creativity.

——-

Second was Kumi Akiyoshi with “Feeling: What Makes an Engaging Product?“.  The slides from the presentation are below:

Interaction09 – Feeling: what makes an engaging product?View more presentations from Kumi_Akiyoshi.My Twitter Feeds:

Design for experience = playful + lightness (anthromorphism) + community + quality of craft + socially responsible

At MSN what is the value proposition?

“People are emotional about visual design” – is that why wireframes are normally black and white? (CBSi)

——-

Third was Ian Swinson with “Postcard Patterns”.

Postcards = simple straight forward messaging

——-

Fourth was Nadya Direkova with “What’s in a game? A look at game design best practices as prime influencers of interaction design.”  The slides from the presentation are below:

Twitter:

Is google a single player or multiplayer game? How many of us get to design apps in 3d?

This is review so far. It’s all about the same from my game design class at Parsons.

Simply controls. Friend invites to play with friends. (AdverGames)

Create a reward in health. Physical Therapy… Doing # of exercises = whatever

——

Kim Goodwin “each one teach one” – people are now saying I experienced good design. This is easier than that.

Twitter:

“Nothing special about the iPhone. Technology is simple. It’s design they are selling. And we’re paying a lot of money for good design.”

“Corporate Americas new found belief in design is fragile.”

A lot of good ideas end up collecting dust. “It’s someone else’s fault. We need to take responsibility.”

Sales people understand progressive commitment. Get people involved in the research and so on to understand reasoning. Pushes commitment.

Even those who are use to rational decisions can be susceptable to emotion. (Ie the Mini Cooper)

Bargaining a normal part of Change Management. “I’ll have the salad with the cake.”

Ixd = generation creation

——

In summary -

Personal gripe: Another thing about less is more on presentation slides… Less information focuses the audience on you and what you are saying. Avoids info overload

At the bar afterwards: “We’re designing behaviour”

Why We Should Define UXD

By rphillippi, March 15, 2009 6:46 pm

The San Francisco division of the IxDA recently held a “redo” of the recent Interaction 09 Conference in Vancover. The slide that left me most moved was the one below:

User Experience Specialist Definition

This slide opened my eyes to how vital it is that we define user experience. After all if we do not define what we do then we risk not being heard, understood, or taken seriously. With standards and definitions then we can pass down our knowledge to younger practitioners and build credibility in the marketplace.

Other images from the IXDA Redux are found here

Pattie Maes & Pranav Mistry: Unveiling the “Sixth Sense,” game-changing wearable tech

By rphillippi, March 2, 2009 3:50 pm

Pattie Maes & Pranav Mistry demonstrate a “Minority Report” type of interactive gaming. How would this change the way we interact with the web and games in general. User experience of the future goes 3D?

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