Whitney Hess recently published an article on mashable.com called 10 Most Common Misconceptions About User Experience Design.
The short version that UXD is not is as follows:
…user interface design
…a step in the process
…about technology
…just about usability
…just about the user
…expensive
…easy
…the role of one person or department
…a single discipline
…a choice
Dan Saffer, founder and principal at Kicker Studio, agrees that it’s common for design to be mistaken for being solely about decoration or styling. “I’ve had clients tell me not to worry about what their strategy is,” he says, “because why would a designer care about that? UX is more than just skin deep.”
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UX is more than just skin deep. As UX designers we should be buried in the process from step one, the concept, to assist with feeling and experience around a certain product. We can mesh that with strategy and business needs and goals throughout the project lifecycle to ensure a win win for all involved. After all without an engaging product that is a feel good experience from start to finish your marketing will fall flat and your customers will slowly walk away.
Jeremiah Owyang talks about, “Why you don’t need to tweet to drive traffic to your web site”. He summarizes the experiment below:
• My experiment on ‘energizing’ (word of mouth) was successful from blog to twitter, learn about my goals.
• You don’t need to be on Twitter.com as an active user to gain traffic to your site.
• Since my twitter account wasn’t involved, the number of Twitter followers doesn’t matter as much as we once thought.
• If you have compelling content, and make it easy for people to share, they will, and then it will rapidly spread through the twitter WOM network.
• While I do have a good sized blog readership, a marketer with advertising budget could easily generate eyeballs to a blog with less subscribers, and potentially get similar results.
• If you read the comments, there were several vendors that are going to offer a tweet icon at the bottom of your blog post, or wordpress plugin, so expect to see more of these.
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What’s fascinating about this post is that it confirms that if you have great content then you will get people interested in what you have to say and thus visiting your blog.
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