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Customer Satisfaction: How Good Is Good Enough?

Customer Satisfaction: How Good Is Good Enough?

By Pete Babich Published: December 1992The business question is how much satisfaction is good enough?(If you had 3 pizza parlors that all opened within the same neighborhood on the same day, and one had 90% satisfaction, another 95%, and the other 98% satisfaction the others (those under 98%) over t ...
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CM and Storytelling

CM and Storytelling

I have been spending the day between class and after a short break to see "Keeping Up with the Steins" researching and researching my thesis project.I ended up finding some interesting articles on the Harvard Business Review site about storytelling as a means of persuasion.3M culturely uses story te ...
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