Support Hotline : +1 415 857 3528

Welcome to the Lab

Tomorrow’s B-School? It Might Be A D-School

Tomorrow’s B-School? It Might Be A D-School

Business schools are hooking up with design institutes -- or starting their ownJust a few days into an executive management course at Stanford University's Graduate School of Business, Margaret J. Miller, a senior economist at the World Bank, found herself sitting at a table wearing heavy leather gl ...
Read more →
Understanding Why People Buy

Understanding Why People Buy

Many outfits have the wrong priorities when innovating. The right focus -- and the key to sales -- is products that create meaning for buyersWe all hear that successful innovation depends on creating value for customers. Repeatedly, we see that the key to creating value lies in designing meaningful ...
Read more →
PowerPoint Message Is the Medium

PowerPoint Message Is the Medium

Most people have a love-hate relationship with PowerPoint. The software is used in a nearly unlimited variety of situations, from boardrooms to classrooms, and for better or worse, it is the de facto standard for presentations.Usually, PowerPoint presentations are dry affairs with someone in a suit ...
Read more →