Founder, Renata Phillippi, combines a passion for games, design, and business together to develop outstanding user experiences for B2B or B2C web and mobile based applications. Having worked on various projects across a collection of industries, usually on tight deadlines, she is well versed in all aspects of the project lifecycle from user research to design and documentation.
Utilizing her background in strategy she can translate raw data metrics into user profiles to be the basis for interaction and architecture of various B2B/B2C systems. She has also been known to research competitors to build a case for best practices and the ROI for a project. This unique approach helps bridge understanding between business and design. Complete with experience in visual design (print, web, and games), she has the chops and understanding to create highly intuitive interfaces through user-centered design approach.
Renata has worked with various clients such as Adobe Systems, Visa, Sysco, AEG, Huge, AKQA, Publicis Modem, CBS Interactive (formally CNET), American Express, LG, General Mills, and MTV creating wireframes, sitemaps, and taxonomies as well as other forms of UX documentation using InDesign, MS Word, Illustrator, Visio, HTML, and Photoshop.